Why Filipinos are the Best Remote Workers

The Philippines has grown into one of the largest and most popular outsourcing destinations in the world since the industry exploded a few years ago. The country has embraced the work from home solution with a bill protecting remote workers close to being passed into law.

Well known for being dependable, optimistic hard workers, Filipinos demonstrate their dedication regardless of where they work or whoever they work for. Being exposed to the concept early on, Filipinos have mastered the art of working from home to the point that they have unlocked the winning formula on how to thrive in the work-from-home industry That being said, the best remote workers employers will find are those from the Philippines and here’s why:

Reliability. One of the biggest challenges in remote business is reliability. An employer is thousands of miles away from a staff member so a remote worker should be someone who can effectively do their job with minimal supervision.

Many Filipino workers are already familiar with the nitty-gritty of remote work. They understand the importance of deadlines. They have adapted to the challenges posed by working with someone in a different time zone, knowing full well that their working hours will run from midnight to early morning. This is something they are very well prepared for because in the Philippines, one of the top BPO capitals of the world, graveyard shift is very common.

Communication skills. Open communication is essential in any remote job. When staff members are from the opposite sides of the world, remote workers should be able to loop their
employer in at all times to provide updates and work progress.

Although having to deal with a string of typhoons a year, which could sometimes cause power
outages, Filipinos will go out of their way to make sure that they can come to work. They will exhaust all options before they throw in the towel and skip work. Even then, they make sure to keep in contact as long as they could.

Overachievers. Working long hours is dreaded in most workplaces, but in the Philippines, it’s as ordinary as showing up to work. Filipino workers are willing to go the extra mile just to make sure they provide the absolute best output.

They also recognize the importance of growth for the company and for themselves. Filipino workers make an effort to enrich their skill set and deepen their knowledge whenever they can.

Filipinos try to master as many skills as they can, not only because they want to make sure they put high quality of work, but because they know the importance of being versatile. And in the remote space, versatility is well-sought after.

English proficiency. In the Philippines, English is well entrenched in the people’s lives. School curriculums take into account overall English aptitude by encouraging students not just to learn how to use the language, but also the proper diction and intonation as that of the native speakers. Schools incorporate English speech and writing classes and many others to develop this, which even paved the way for the Philippines to become a destination for foreign students who wish to learn English.

English proficiency is of utmost importance in remote work due to its heavy dependability on oral and written communication. Thanks to this, Filipino remote workers absorb the tasks and instructions with ease and efficiency and be able to hold their own in client transactions and conversations.

Western Culture. Even beyond the classroom walls, Filipinos are exposed to the language by immersing themselves in the American culture–may it be in the movies, television, sports, lifestyle, and fashion.

Their appreciation and deep connection to the West, which stems from their colonial history, allow them to be more adaptable, which is partly why remote work was a transition that employees in the Philippines handled efficiently and gracefully.

Highly educated. As of June 2018, the Philippines boasts a high literacy rate of 98%. The country recognizes the value of learning and has put in place a higher education system that rivals that of the United States.

With the spirit of greatness and excellence instilled in them, Filipinos do not take education for granted and work hard to earn degrees. Because of this, the Philippines is home to professionals of unrivalled prowess and talent recognized in the whole world.

Ingenuity. Remote work often requires someone to be a good problem solver. Most telecommuting jobs involve providing solutions for clients. Filipinos are well-known for their positivity and ability to rise from the direst of circumstances with a smile on their face. So there really isn’t so much that phases a Filipino and client issues certainly won’t. They are also very empathetic so remote workers from the Philippines will stop at nothing to resolve a client’s problem.

Loyalty. To Filipinos, a job is never just a job, it is a commitment. So they tend to cultivate and nurture it with all they’ve got. This comes from their innate warmth and friendliness, which also help them easily foster a bond with their co-workers. From this develops camaraderie, which translates to a sense of collaboration that can sometimes be intangible in a remote setting.

Another testament to their loyalty is that they never let kindness go unreciprocated. If they are treated well, they make sure to give back by sticking by you and consistently delivering. They value a good working relationship so you’d find many of them staying in the same company for decades.

Infrastructures. In support of its growing workforce of educated and English-proficient professionals, the country has prioritized the development of modern infrastructure facilities and new technologies as it further solidifies its place in the ever-expanding outsourcing industry. Universities have also started incorporating BPO-related training programs.

In lieu of this, employers are assured that Filipino workers are well-equipped with everything they need to thrive in the remote workplace. VPN systems and software improvement also pave the way for telecommuting to grow in the country.

For more information on how to find Filipino remote workers, visit our website at www.crewbloom.com

Source: https://technology.mb.com.ph/2018/07/18/why-filipinos-are-the-best-remote-workers/

8 Ways To Market Your Apps And Games

By: Forest Interactive

During the past several years, technology has made a significant shift, thanks in part to the popularity of the Apple iPhone 4, which helped usher in an era that focuses on gadgets and devices more fit for on-the-go entertainment, size-wise, but still kept the power of bigger devices. And the similarly popular Angry Birds mobile game also had a big hand (or is it feathers?) in turning casual gaming into a legitimate threat to dedicated handheld consoles like the Nintendo DS and PlayStation Portable back then. Naturally, the business side of things shifted accordingly, producing a flock of hopeful developers looking to cash in on the booming trend.

The Rise Of Developers

It’s relatively easy now to develop apps and games because of several tools like BuildBox providing non-programmers the fighting chance to develop their own stuff and leave their mark in the industry, too. Of course, not everyone is destined for success. For every developer that produces an overnight sensation like Flappy Bird, there are hundreds of others looking up, albeit with renewed hopes in their faces. One of the common shortcomings of app and game developers is that they’re not exactly wired to do the things that would really put the spotlight on their creations, which is marketing and promotion.

Let’s face it: independent app and game developers are typically broke because they spend most of their resources on trying to keep their project afloat. And that leaves them incapable of outsourcing the marketing and promotion stuff to, well, dedicated marketers. But there are several ways to promote apps and games without getting a marketer or PR person, too. If you’re an aspiring developer looking to get your product out in the open, you should consider employing these effective marketing ways.

1.    Get Honest Reviews From Your Friends

This is probably the easiest way, but also one of the most helpful. Get your friends to use or play the app or game you’ve developed and ask them to provide their most honest and vicious feedback – as in no holds barred. If they’re really your friends, they would be comfortable in giving you constructive criticism, if not pure criticism. Assuming they do give your app or game a negative feedback, you can use that to further improve it. But if they receive it warmly, perhaps you can ask them to post about it on their social media platforms, too.

2.    Design A Very Attractive App Or Game Icon

Small things go a long way. When people are browsing through app websites like Google Play and iTunes, the very first thing that they will see is your app or game icon. You can use that to grab people’s attention by putting out a very catchy icon – not over-the-top and at the same time not lacking. If you have zero design skills, however, then it would probably be wise to consult with someone with more fitting skills rather than forcing yourself to go all Picasso. But don’t worry; as long as you have the proper idea in your head, getting someone to design your app or game icon shouldn’t burn through your resources.

3.    Optimize Your App Store Descriptions

App Store Optimization is one of the more effective ways to organically get people to your app or game – okay, for the remainder of this article, let’s just use app – straight from both the app store search and Google itself. However, optimizing your app description doesn’t simply revolve around constructing the most eye-catching phrases. You should follow effective formatting, like making use of testimonials or bullet points. Also: search for keywords relevant to your app and use them within your app description. You don’t have to be an SEO expert to properly optimize your app’s page.

4.    Create A Landing Page Or Website

Having a space on the internet solely for your app is a big thing. Not only does it show people that your app is very much legit and not just a scam, it’s also a great way to show off your app even more. You can upload more screenshots of your app and even upload videos that detail your app even further. That will really get people to understand what your app is about. And like with the app store optimization, be smart with your formatting and wording. Finally, use a simple website layout. You want people to easily navigate through details of your app and people are known to have short attention spans when casually browsing on the internet.

5.    Launch A Blog

This is basically an extension of the previous item. Since you already have a website for your app, why not launch a blog, too? Blogging is one of the best ways to interact with consumers since articles are written with a personal touch. In the blog, you can post progress reports about your app, assuming it’s still in development. But if it’s already a fully geared-out app, you can post about updates, change logs, future plans, or even your next app. And furthermore, you can also reach out to other bloggers to write about your app in their own blogs. Be courteous, of course; you’re asking them for favors, not the other way around. Needless to say, though, you should approach bloggers that specifically write about app, games, or tech-related stuff, although you can be more open-minded, like approaching someone who blogs about dogs if your app is related to dogs.

6.    Get The Word Out In Different Social Media Platforms

With the way different social media platforms have evolved over the years, to the point that they are essentially utilized as news outlets by many, it would be a very, very smart thing for you to similarly take advantage of them. You can post about your app on Facebook, Twitter, Instagram, Vine, and other platforms, although refrain from sounding like you’re forcing your app down people’s throats. And speaking of Facebook, you can make use of their Facebook Ads feature! It helps you narrow down your target audience and specifically reach out to them.

7.    Have Other Non-Friends Review Your App

The goal is very similar to the very first item in the list in that you’ll be reaching out to other people to review your app. Except that you’ll be asking total strangers instead of your buddies. Actually, “asking” doesn’t accurately describe it because you’ll be posting your app specifically on review websites. If your app is still a bit rough on the edges, expect equally rough reviews, but use those to improve your app. There are a lot of review websites out there – feel free to have your app reviewed in as many websites as you can. But be cautious when choosing the websites, too.

8.    Don’t Leave Your App Unfinished

And last but not the least: If your app is still extremely buggy to the point that it can’t function the way you really intended it to, don’t upload it yet! Work on it until everything’s all good, because you’d want your app to leave an excellent impression on the first few people who will touch your app. Word-of-mouth is one of the most effective and simplest ways to market something – app or not. So make sure that the first version of your app that you’ll upload online is fully finished or at least free from errors that basically renders it useless.

Do you want to read more valuable article like this? Feel free to visit Forest Interactive Blog!

4 Mobile Games That Show Good Gameplay Can Beat Bad Graphics

Graphics or gameplay? Go ask in a forum which of the two is more important in gaming and you’ll likely end up with mixed results so inconclusive you’ll wonder why you even bothered to pose the question. It’s one of those debates that probably still won’t have a clear winner 10 years from now. “Why not both?” you might ask. Well, it’s not that simple, especially if you’re an indie mobile game developer barely above the water in terms of resources.

Though it’s still important to produce eye-catching graphics even when you’re short on resources, sometimes circumstances simply prevent you doing so (read: you’re broke). This leaves you with the gameplay to put your heart and soul into. But will it be enough to catch people’s attention? What if no one’s willing to look past your game’s prehistoric or overly simple graphics? Don’t worry; several mobile games have already proven that success can also be found even without the aid of shiny graphics.

What’s great about the mobile gaming scene is that your game won’t be the only one with outdated or crappy graphics. Many games feature simple, anime-like 2D graphics or 8-bit era pixel graphics. Unlike in console and PC gaming, graphics in mobile gaming aren’t judged too harshly. Simply because Android and iOS devices don’t come with the same hardware power as traditional gaming systems. So rest assured your game won’t be alone in the Bad Graphics Department. Here are 4 mobile games with simple or crappy graphics but have excellent gameplays. You can look to them for inspiration.

Papers, Please: A Dystopian Document Thriller

Papers, Please is a puzzle game developed and published by 3909, which is owned by indie developer Lucas Pope. In the game, you’re placed in the shoes of a simple family man working as an immigration officer for a fictional country called Arstotzka, set in 1982. Most of the time, you’ll be staring at countless documents from individuals trying to get into the country. Frankly speaking, the documents aren’t pretty to look at, thanks to the graphics that make the game look like it really belongs in 1982. The people that you’ll be investigating look more like zombies than, well, humans.

3909

So what makes Papers, Please stand out amongst games in the puzzle genre? In the game, you’ll be regularly presented with moral choices. Will you allow an individual begging you to let them inside the country despite severely lacking the necessary documents? Will you accept huge sums of money as bribe from suspicious individuals? Will you grant access to assassins hired to take down corrupt officials? These are just a few of the dilemmas you’ll encounter in the game.

Your ultimate goal as an immigration official is to earn money to be able to sustain your fictional in-game family. You earn money by correctly processing immigrants. But you also get penalized for violating rules. Sure, you can get yourself a big payday by accepting every bribe that comes your way. However, you’ll risk having your pockets checked by the government. Papers, Please has a story mode which features multiple endings. If you want a real time-burner, you can dive into an endless play mode where you process as many immigrants as you want.

FTL: Faster Than Light

FTL: Faster Than Light is a 2012 roguelike game developed and published by Subset Games. It’s presented in a top-down perspective with 2D graphics. Though the game is set in outer space, it doesn’t really feel like it. Planets, moons, asteroids, and other stuff you can find in space are in the background, with no option to explore them at your leisure similar to other space adventure games. Throughout the game, you’ll spend most of your time simply looking at the interior of your spaceship, where the gameplay centers on. Even on a big-screened smartphone, the things inside your spaceship are tiny. The graphics of FTL aren’t exactly downright ugly or bad, though; they’re just too plain.

Subset Games

FTL makes up for its lack of grandeur by offering an incredibly addicting gameplay that’s both enjoyable and frustrating. Roguelikes are known for featuring randomly generated dungeons, unforgiving difficulty, and permanent death. FTL checks all the boxes. In the game, your job is to make sure your spaceship (chosen at the start) successfully goes through randomly generated space sectors, which are littered with hostile spaceships keen on preventing you from reaching your goal. Combat revolves around carefully managing your crew, like in a strategy game. FTL isn’t a game that you can just casually play through. If your spaceship gets blown into pieces, you’ll be forced to start over from scratch. As in from the title screen. You can’t simply resume from your last save point.

Minecraft: Pocket Edition

This game needs little introduction, really. We all know about Minecraft’s crappy graphics, which is made up of LEGO-like blocks. Don’t be fooled by those texture packs and filters that make the game gorgeous to look at. You would need a high-powered PC (translation: a very expensive PC) to run all those pretty mods. Graphics has never really been Minecraft’s strong suit. Its gameplay is another story.

Mojang

Minecraft: Pocket Edition doesn’t contain all the features found in the PC version. Because that would have been too much for your mobile device, no matter how powerful it is. It focuses on the creative mode and survival mode of the PC version. In creative mode, you can create whatever structure you want right off the bat. No need to collect resources. You’re basically a painter in this mode, with the game as your blank canvas to work on. If you love playing with LEGO bricks, you’ll feel right at home in creative mode.

It’s the opposite in survival mode, where you start off from scratch and work your way toward acquiring resources and weapons. But that’s not all. Aside from hunting resources, you’ll have the unenviable task of fending off hostile monsters from beating your ass to the ground. Minecraft: Pocket Edition centers on giving you a lot of freedom on how you want to play your game. There are no definitive goals or linear paths to follow.

Retsnom

Last but not the least is Retsnom, a quirky little platformer developed by Somi and published by Magic Cube. It features a pixelated art style, which pretty much sums up its graphics. But unlike most other platformers, Retsnom is neither vibrant nor alive. This is right in line with its gloomy and dark premise, which centers on a man whose mission is to cure his daughter suffering from a zombie virus. The catch is, the cure is not yet ready in the present and only exists in the future. And so off you go to the future, in the name of retrieving said cure for your ailing daughter. That premise alone sets it apart from typical platformers.

Somi / Magic Cube

The gameplay of Retsnom is mostly similar to other platformers where you run around on a 2D plane, jumping and avoiding enemies along the way. However, it features a cool gimmick that allows you to morph the level itself to open new paths and cross pits that would otherwise block you from advancing. As the game puts it, you’ll be mirroring parts of the level. For example, you find yourself staring at an endless pit. How do you cross to the other side? Simple: Flip the part of the platform you’re currently on to its opposite side (left or right), which would allow you to cross the now non-existent pit in front of you. Pretty neat, eh?

5 Reasons Why Developers Should Utilize Airtime To Receive Payments From Their Apps/Games

A smartphone is your best mate. But only if it is loaded with apps and games. A smartphone is not smartwithout apps; instead, it’s just a phone. Most of the apps are available for free, but the outstanding ones are not. You have to buy the app from the developers. Most of the app developers utilize digital modes to receive their payments. But now, developers are moving towards airtime payments.

Airtime, better known as Carrier Billing, is a mode of payment in which the users can shop through online sale/ purchase through their mobile credit. Users don’t have to pay through credit cards or digital wallets. In fact, airtime utilizes the cell phone carrier company services to transfer the payments. Carrier billing is further classified into several modes like SMS-based payments, Mobile web payments, and Direct Operator Billing. The one widely used is the Direct Operator Billing.

Developers should utilize airtime to provide ease and convenience to their user. Here are a few reasons, highlighting the importance of using carrier billings to receive payments for apps.

1. Ease Of Access

Airtime or direct carrier billing provides you a convenient mode to receive the payments for your apps. It is the best payment solution in countries where the use of credit cards has not prevailed yet. It has been observed that people are more willing to pay via airtime as compared to credit cards. A simple SMS or codeis enough to process the payment. The users don’t need to go through the lengthy and tiresome procedures that are required for credit card payments.

Users want swift solutions, avoiding the search for the credit cards in their pockets. Some people are also allergic to bank accounts because they hate visiting ATMs and signing checks. So, a convenient payment mode like airtime can provide access to a greater number of users. In a struggle to go cashless, airtime can contribute effectively to meet the goals.

App developers should move to airtime as most of the people bear mobile phones as compared to the credit cards or bank accounts. According to some sources, the world pollution is almost 7.14 billion of which 6.8 billion population possesses a cell phone; only 3.5 billion people have bank accounts and 2.15 billion utilize credit cards.

2. Security

Direct Carrier Billing provides a secure channel to process the payments. Many payment gateway solutions have entered the race, and it has raised concerns of public regarding security. Users are not sure whether to compromise on the reliability of a channel or not. This keeps most of the users from buying apps.

In contrast, airtime negates these concerns as the user has already been utilizing the services of the company. So you can receive the payments directly from the mobile phone company that deducts minute transaction charges. You don’t need to worry whether you will receive the payments or not. The carrier provider takes headache at your part to enhance your app/game purchases.

Users also trust carrier billing as the carrier provider already has the necessary info regarding the user. So there is no chance of leakage or misuse of one’s personal info. This trust makes them move towards airtime payment solution.

3. 1-Step Solution

Yes! It is a one-step solution to your app sale/ purchase. The credit cards utilize long and annoying steps to process the payments. With airtime, one code or an SMS does it all. The user just provides his mobile number and PIN, and the payment is processed. The developer, on the other hand, receives a text verifying the success of money transfer.

The transfer takes even less than 10 seconds. So you don’t need to have an account at PayPal or Payza that need days for processing the transfer. You don’t need to log in to your accounts or provide details for your sales. All you need is to provide your phone or account number and have your money. It’s a very fast and tension-free mode to receive your payments.

Following the model of airtime for rapid payments, some other companies have jumped in. These companies provide apps for payment solutions. It is an integration of direct carrier billing and digital wallets.

4. Enhanced Conversion Rate

Direct carrier billing offers better conversion rates (conversion rate is the proportion of the number of visitors to the success of goal) in contrast to credit cards or e-wallets. According to an analysis conducted by Analysys Mason, airtime provides a 5 fold increase in the conversion rate for the app developers. Some people also report ten times higher conversion rates.

Carrier billing is less prone to ambiguities. It ensures that every payment is made successfully. As the buying process gets simpler, more potential buyers are created. So providing a convenient and swift payment solution would enhance the sale of your apps and games.

5. Minimized Taxes

E-wallets and credit cards impose heavy transaction charges on the payee and the receiver. At first, the users have to pay for the app at the app store, followed by the money transfer fees. Moreover, some transaction amount is also deducted, and the receiver has merely something in hand. These charges have created a sense of dissatisfaction among the consumers. Most of the users find themselves comfortable paying through cash.

Providing users a flexible payment mode with minimized taxes will motivate them to use online payment channels. In return, it will enhance the apps’ purchase.

A World Where Companies Are Moving Towards Carrier Billing.

Vodafone has recently introduced Charge to Bill service. It enables the users to pay for the apps at the Google Play Store through their mobile phone bills. One doesn’t need to worry about his pocket. The entire purchases are recorded, and the users can pay for them at the end of the month. Content up to worth £30can be bought this way. In this regard, David James, Head of Commercial Marketing Vodafone, said that airtime is a better, rapid and reliable method to pay for the digital content through mobile phones.

This Is How Asia Is Building A Cashless Society

Google supports direct carrier billing in almost 40 countries. Google Play accepts payments through airtime in the US, Sweden, Russia, Czech Republic and Canada. Google claims that it has maximized its sales up to 300% after incorporating airtime channel. Now, even Skype users can put their services fee on the mobile phone bills.

Microsoft had signed a deal with Boku to provide airtime payment solution for the purchase of items like tablets, PCs, etc. from Windows Store. In Indonesia, airtime contributes for 83% of the purchases made from Windows Phone Store. Apple has also entered the race and is providing its services in Germany and Russia. Some stats released in 2013 revealed that in Europe, the utilization for carrier billing was almost 27% and in Asia, it was 30%.

Airtime has been bridging the distances between the users and the app developers. Smooth and swift payment solution is increasing the number of potential buyers. Integration of carrier billing with other online payment modes will contribute towards a better economy.

Do comment about the reason you think is the most important to enhance the sale and purchase of apps.  Also, let us know that how airtime has been helping you to increase your growth.

6 Types Of Ads Commonly Used In Mobile Games

There are two types of mobile games in general: paid games and free-to-play games. Generating revenue from paid games is much more straightforward. The more users who buy and install the game, the more money developers make. It’s as simple as that. Some paid games offer only one-time transactions. Meaning, they don’t have in-app purchases.

Free-to-play games, on the other hand, need alternate avenues to earn money. The most common are in-app purchases, which are basically add-ons or optional content that enhance the gameplay in one way or another. They are usually designed to make the game easier and give paying users overpowered advantages over non-paying users, hence the term “pay-to-win.”

Another popular way developers make money off their games is through advertisements. Ads are often frowned upon by users because they are simply annoying to look at. Some ads also break the flow of the game content. But when done right, ads are an excellent and reliable avenue for developers to make money. In this article, we’ll list down the six types of ads often seen in mobile games.

Banner Ads

Flickr

Banner ads can be seen all over the internet, not just in mobile games. They are exactly what their names say: ads that “hang” at the top or bottom of the screen. Their purpose is to be attractive enough to get users to click on them. Banner ads are typically small in size. They are large enough to be seen by users but small enough to be unobtrusive during gameplay.

However, due to the small space allocated for them, banner ads rely more on images and less on texts. This gives more established names an advantage over lesser-known ones – brand recognition, in other words. Only a few words can be included in banner ads without appearing too cluttered or messy. So advertisers need to be direct and on-point when creating banner ad texts.

Banner ads are inexpensive and easy to produce. After all, they’re just small boxes containing a handful of words and a few images to draw the user’s attention. The thing about banner ads is that nobody really clicks on them. According to research by Marketing Insider Group, the average click-through rate of banner ads is 0.06 percent. And that’s for banner ads on the internet. Imagine the CTR of mobile game banner ads.

Rich Media Ads

Rich media ads are interactive ads containing a combination of texts, images, audio, and video. The goal of rich media ads is to engage users and hopefully pique their interest. Unlike banner ads, rich media ads can feature multiple images or screenshots (for a mobile game ad). This gives interested users a better look at the product.

There are also rich media ads that use a smartphone’s gyroscope and camera. Like that War Dragons ad, which allows you to check out the cool dragons by moving your smartphone around. These type of ads are highly creative and go beyond simple texts and images. The downside is that they’re heavier, size-wise, due to the media involved.

Interstitial Ads

Interstitial ads can be one of the most annoying types of ads. Unlike banner ads, interstitial ads are full-screen ads that cover the entire game screen. They typically appear during transition screens, which happen in-between game levels. Basically, they’re glorified loading screens.

Interstitial ads usually stay on-screen for a few seconds, before giving users the option to close the ad via a hard-to-find “X” button somewhere on the ad. This is what makes them annoying to deal with. Admit it, you probably had a few experiences where you had to spend a few seconds looking for that damned tiny close button. Because of this, interstitial ads are often seen as momentum breakers, especially in a particularly action-packed mobile game. There are two types of interstitial ads: static text-and-image ads similar to banner ads but way bigger and video ads, which we’ll discuss next.

Video Ads

As mentioned, video ads are interstitial ads, which play in-between levels or during loading screens. They are livelier and are more successful at getting the attention of users. They usually run 15-30 seconds because users have short attention spans. Now, there four types of video ads: forced, unforced, rewarding, and non-rewarding.

Forced – These are video ads that automatically play without waiting for you to hit the play button, therefore forcing you to interact with them. But you don’t really need to watch the full content of the ad because, after a few seconds, an option to close the ad usually appears.

Unforced – Obviously, unforced video ads are the opposite of forced video ads (duh). These video ads don’t automatically play without your consent. You have the option to play them before returning to your game, in case you’re interested, or completely discard them immediately. Unforced video ads are less annoying compared to forced video ads, for obvious reasons.

Rewarding – Rewarding or incentivized video ads are video ads that give players rewards or bonuses when played, hence the term. They usually appear after finishing a level and offer players the chance to boost their level rewards. For example, in an endless runner game where players collect coins, watching these video ads will double the collected coins from the just-ended level. Because of the incentives they offer, rewarding video ads have a much lower chance of being ignored by users.

Non-rewarding – The opposite of rewarding video ads, obviously. Like forced video ads, non-rewarding ads typically get shown the door as soon as the close button makes an appearance on-screen. They offer no incentive when viewed all the way, so there’s really no reason to sit through them. Unless you’re interested in what the video ad is selling, of course.

Notification Ads

Notification ads are infinitely more annoying than interstitial ads. These are ads that go straight to your smartphone’s notification tab. You can think of them as sort of mini banner ads – except you can’t completely ignore them like regular banner ads. Notification ads force you to delete them manually unless you set your smartphone to automatically block them. If you’re a developer, it would be best to stay away from these type of ads because they are totally not cool.

Pop-Up Ads

Lastly, we have pop-up ads. These ads are a bit similar to interstitial ads in that they usually appear during transition screens or when the game is paused. They are pretty harmless and very easy to shove aside. Unlike pop-up ads on the internet, pop-up ads in mobile games are less annoying to deal with because they don’t come in batches. You can think of them as smaller, low-budget interstitial ads.

Recommended Ad Type?

Obviously, you can’t deploy all six types of ads in your mobile game, unless you want users to label your product as a shameless cash-cow. And if you’re an indie developer short on budget, you probably can’t afford all of them anyway. So which type of ad should you go for?

We recommend going for video ads that reward users with in-game goodies in exchange for viewing ads all the way to the end. It gives ads the chance to get the message across in full. Using this type of ad is a win-win scenario for everyone involved, really. Users get extra game content and bonuses, while ads get a higher chance of being viewed, which translates to commissions for the game developers.